What, Why, Why & Contact or Who, What & How?
Write down the objectives of the site?
The blocks of text and images should instantly tell the site visitor what your site offers.
Give site visitors easy access to further information on what you are offering. This might include:
How will what you offer improve things?
What sets you apart from the alternatives, which may be rival products or a different solution?
At the very least have a link to your contact details obvious from every page.
How often have you gone to a site just to find a phone number because you don’t have their diary to hand?
Make it easy for site visitors.
An alternative version of similar questions is: