Website Content

What, Why, Why & Contact or Who, What & How?

Write down the objectives of the site?

  • Is the site to help sell a product or service?
  • Is it to support a customer base?

What is your product or service?

  • How often have you arrived on a Web page and found it wasn’t what you were looking for?
  • How often have you arrived and not been sure if it is what you’re looking for?

The blocks of text and images should instantly tell the site visitor what your site offers.
Give site visitors easy access to further information on what you are offering. This might include:

  • The company history,
  • The company philosophy,
  • Endorsements,
  • Names of existing clients,
  • Product support material
  • News that they can perhaps subscribe to.

Why do they need / want your product or service?

How will what you offer improve things?

Why should they obtain that product or service from you?

What sets you apart from the alternatives, which may be rival products or a different solution?

How do they obtain the product or service from you?

At the very least have a link to your contact details obvious from every page.
How often have you gone to a site just to find a phone number because you don’t have their diary to hand?
Make it easy for site visitors.

An alternative version of similar questions is:

  1. Who is your target audience?
  2. What are their issues you can help with?
  3. How can you help them with these issues?