Usability Testing

Testing is central to determining positive user experiences and standards compliance

By combining theory and practice, we work to understand user behaviour by employing our experience and expertise to deliver superior results, ensuring they meet the users’ needs, accessibility legislation standards W3C, WAI & WCAG 1.0 and industry standards compliance.

Our Approach

Using our proven project management skills and robust quality checks, we follow defined paths with clear way points to achieve client goals. With our in-house facilities and expertise, we are able to review and audit new and existing projects to ensure they meet the most exacting standards to enhance usability, improve customer retention, increase trust and deliver more traffic. Our teams are uniquely positioned to offer practical and powerful solutions.

Why

User experience is the quality of experience a person has when interacting with a product. It encompasses all aspects of how users use your product focusing strongly on usability and ease of use, accessibility, aesthetics and overall user engagement and is an extension of your brand.

Accessibility is not just about meeting the legal requirements set out by the Disability Discrimination Act 1995. Accessible Websites also have the potential to widen a Website’s current audience and reach new ones.

The Family Resources Survey [i] found that there are almost 10 million disabled people in the UK with a combined spending power in the region of 80 billion pounds per annum. Furthermore there are millions of other individuals that are affected by sensory, physical and/or cognitive impairments, including those resulting from the ageing process.

Research undertaken by the DRC "The Web: Access and inclusion for disabled people" [ii] has confirmed that people without disabilities are also able to use Websites that are optimised for accessibility more effectively and more successfully.

Further insights in to the benefits of an accessible Website can be found at the World Wide Web Consortium discussing "Developing a Web Accessibility Business Case for Your Organization".

[i]Family Resources Survey 2003/04.
London: Analytical Services Division, Department for Work and Pensions 2005.

[ii]Disability Rights Commission.
The Web: access and inclusion for disabled people (2004). London: DRC.

Our Approach

  • User experience design
  • Accessibility legislation standards W3C, WAI & WCAG 1.0
  • Industry standards compliance – HTML 4.01, XHTML 1.0 & 1.1, CSS and XML 1.0 & 1.1
  • Accessibility Audit
  • Competitor Analysis
  • Information Architecture and Design
  • User Testing
  • Expert Review
  • Focus Groups
  • Questionnaires
  • User/Task Modeling
  • Workshops and Training